Innovative platform will demonstrate how Goodwill organizations can expand their retail reach, engage new customers, and generate additional revenue through livestream shopping.

AUSTIN, Texas, Nov. 5, 2026 /PRNewswire/ — Thryfter, an innovative livestream commerce platform designed for the thrift, vintage and resale industry, announced today that it will present its livestream shopping technology to Goodwill member organizations at the upcoming Goodwill CONNECT Conference in Houston, Texas, November 9–10.

The presentation will introduce Goodwill organizations to Thryfter’s livestream commerce platform and demonstrate how the technology can complement traditional brick-and-mortar retail operations, extend customer engagement beyond store locations, and create new opportunities to monetize donated merchandise.

Unlike conventional e-commerce platforms, Thryfter combines live video, real-time customer interaction, and competitive bidding to create an engaging shopping experience that brings the excitement of thrift shopping to customers wherever they are.

“The invitation to present at Connect is one we’re very excited about. Goodwill is synonymous with thrift and Goodwill organizations have spent decades building strong relationships with their local communities,” said Thryfter CEO, John Paterson. “Livestream commerce offers an opportunity to extend those relationships far beyond the walls of their stores, engaging their customers on a deeper level while reaching new audiences, creating additional revenue streams, and making thrift shopping more accessible than ever before.”

At the conference, Thryfter will demonstrate how its technology can help Goodwill organizations:

• Build stronger customer relationships, through live interaction, product demonstrations, and real-time bidding.
• Reach customers beyond their physical stores, connecting with shoppers locally, regionally, and nationwide.
• Generate incremental revenue, by introducing new sales channels for donated merchandise.
• Engage younger and digitally connected audiences, through an interactive, entertainment-driven shopping experience.
• Leverage existing store operations and inventory, without the complexity of building and maintaining a traditional e-commerce operation.

The presentation will also highlight Thryfter’s vision for a dedicated Goodwill shopping channel within the Thryfter app and livestream technology tailored to advance the missions of Goodwill member organizations and their unique operational environments.

“Livestream shopping isn’t about replacing the in-store thrift experience,” Paterson added. “It’s about taking everything that makes thrift shopping exciting—the discovery, the unexpected finds, and the thrill of getting a great deal—and making that experience available to customers wherever they happen to be.”

Thryfter’s participation in the CONNECT Conference reflects the growing opportunity for livestream commerce to become a complementary sales channel for the thrift and resale industry.

About Thryfter

Thryfter is a livestream commerce platform built to bring the excitement of thrift, vintage, and resale shopping to a digital audience. Through live video auctions, real-time customer engagement, and integrated commerce technology, Thryfter enables sellers to reach new customers, build communities, and generate revenue beyond traditional retail channels.

Media Contact:
Thryfter Technologies, LLC
Corey Newhouse, Chief Marketing Officer
corey@thryfter.com
https://thryfter.com

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SOURCE Thryfter Technologies, LLC