AssetOps: How Cheqroom Is Redefining Equipment Asset Management for Modern Teams
Tampa, United States – June 24, 2026 / Cheqroom /
Cheqroom Defines the AssetOps Era, Establishing a New Standard for Equipment-Intensive Operations
Tampa, FL — Cheqroom, a leading equipment operations platform for high-value, shareable physical assets, has announced a strategic movement to establish AssetOps as the definitive standard for operational excellence. This new discipline shifts the focus from passive inventory tracking to real-time coordination of people, their assets and their work.
The need is real and the cost of the status quo is measurable. Organizations relying on disconnected point solutions and spreadsheets face a pattern every operations leader knows: resource bottlenecks, project delays and soaring costs.
And it’s not just teams powering projects in the field running into these problems. Facilities managers maintaining their spaces, IT teams accounting for servers and infrastructure, and finance teams managing fixed assets across locations are running into the same wall — systems built to track what you own, not to power the work that makes it possible.
Cheqroom built AssetOps in direct response to this challenge. This evolution builds on equipment management best practices but expands the approach to connect diverse departments and your entire asset universe with a powerful engine to plan, track, and orchestrate your operations.
“Organizations are carrying real financial risk in how they manage physical assets, and most don’t see it until something goes wrong. We’ve seen customers protect over half a million dollars in assets on a single deployment by having one system for the full picture of their work. That’s what happens when you stop tracking what you own and start operating around it. That’s AssetOps.” Jim Hite, CEO, Cheqroom
From Tracking to Operations: The AssetOps Framework
AssetOps is the operating system for physical work and is built on four interconnected pillars that cover the full workflow:
Planning: Organize and set up your asset structure once, then coordinate projects, reservations, and the physical resources teams need across your organization.
Accountability: Automate chain of custody and mobile workflows to create a clear record of who has what, where it is, and when it is due back.
Readiness: Keep assets ready for work by connecting condition, service, and compliance to day-to-day availability, so teams avoid surprises.
Orchestration: Connect operational signals in your asset lifecycle within your system and across your tech stack (ERP, HR, Finance, ITSM).
The Rise of the AssetOps Leader
This moment is creating a new kind of leader: the AssetOps Leader. Part strategist, part enabler, the person who connects teams, keeps assets ready, and makes sure work actually happens.
Operations are complex, and every team runs differently. The teams that win are not the ones with the most tools. They are the ones with a system built around how their work actually moves.
Organizations that embrace AssetOps reduce downtime, cut costs, and prevent loss. When execution stays on track, operations become a competitive advantage. Cheqroom manages the full lifecycle of every physical asset, from procurement through retirement, so teams spend less playing equipment admin and more time building what is next.
To learn how to lead your organization into the AssetOps era and keep your work in motion, schedule a personalized walkthrough at cheqroom.com.
About Cheqroom
Cheqroom is the Asset Operations Platform built for teams that manage shared physical assets across people, projects, and locations. We bring asset tracking, reservations, and maintenance management together in one system — giving teams real-time visibility and full accountability of work across the entire asset lifecycle.
Trusted by thousands of organizations — from media, entertainment, and broadcast to universities and Fortune 100 companies — Cheqroom helps safeguard over $15 billion in valuable equipment, keeping your operations and teams in motion.
Contact Information
Claire Strom
Program Marketing Lead
Phone: +1 646-751-8792
Contact Information:
Cheqroom
400 N Ashley Drive, Suite 2624
Tampa, FL 33602
United States
Carlos Acevedo
+1-646-751-8792
https://www.cheqroom.com
