Dansons Capital Group, in partnership with Accrual Equity Partners (AEP) and Hydro Construction (HydroCon), completed the acquisition of Shasta Pools, Phoenix Metro’s most recognized pool builder, and announced an immediate expansion into the broader home services market with plans to grow the brand into a national powerhouse. Founded in 1966 by brothers Bob and Skip Ast, the third-generation, family-owned pool business has built or renovated more than 150,000 pools across Maricopa County and is among the country’s top premier pool builders. The acquisition, finalized August 6, positions the company with a competitive edge as it enters a new phase of accelerated growth.
Building on Shasta’s track record of success, the ownership group will grow the company’s core business divisions, including residential and commercial pool construction and renovation, Shasta Signature Series luxury pool designs, backyard hardscaping solutions, extended warranties, and e-commerce supplies. The deal also directs new capital into Shasta’s high-volume, recurring pool maintenance business, establishing a scalable foundation for an expanded home services portfolio.
Expanding the Home Services Model
Shasta Pools will also debut Shasta Home Services, the first step in the company’s expansion into a comprehensive home services platform. Shasta enters the space with more than 200,000 customer relationships, route density in Central Arizona, and a 60-year brand homeowners have entrusted with their homes. The company plans to aggressively expand the platform organically and through partnership across the essential services every home depends on.
In addition, work has begun on a new, state-of-the-art design center and headquarters in Scottsdale that will centralize operations and give customers a welcoming, creative atmosphere to reimagine their yards. The campus will also anchor a technology-driven contact center staffed by a world-class team that creates a single point of contact for every Shasta customer, from pool service to the company’s expanding home services platform.
A Partnership Rooted in Shared Values
Dansons Capital Group, a family business led by CEO Dan Thiessen, President Jeff Thiessen, and COO Jordan Thiessen, built and grew a portfolio of backyard-focused businesses including Pit Boss Grills, which they scaled into a worldwide brand before selling in June 2023.
Jeff Thiessen sparked a relationship with the Ast family during the construction of his own backyard pool, a personal experience that gave him firsthand insight into the industry’s potential. Recognizing the Ast family’s shared values and significant opportunity with strategic investment, he partnered with AEP and HydroCon to pursue that growth together.
“Shasta Pools has national industry brand recognition and has been an Arizona legacy for the last 60 years and we’re excited to reinvest in the company and catapult its growth into the next 60 years,” said Jeff Thiessen, President, Dansons Capital Group. “We’ve already met with more than 200 employees to learn what they love about Shasta Pools and hear their ideas of how we can grow the company and continue providing our customers with amazing customer service.”
Dan Thiessen will serve as Chairman and lead the new ownership team to identify and hire top industry talent and grow Shasta’s home services platform to develop it into a national brand.
Legacy Preserved, Future Secured
“This was the right time to bring in a new ownership team to take Shasta Pools to the next level and the next generation of growth,” said Skip Ast Jr., who served as president at Shasta Pools. “My father and my family built this company on a commitment to quality to every homeowner who trusted us with their backyard, their budget, and their own family. We’re confident that the new leadership team’s commitment to uphold that will never change. Knowing this team shares our values and will invest in our team gives Shasta Pools the foundation to grow stronger than ever.”
Ast helped build Shasta Pools to a dominant force in the industry, with multiple divisions topping $100 million in combined revenue. The company holds membership in the prestigious Master Pools Guild, one of only 110 members globally.
A Different Approach to Private Equity
“Partnering with Shasta Pools represents the future of home services. A trusted, generational brand, Shasta brings 200,000 loyal customer relationships with a genuine commitment to the people who serve them every day,” said Jacob Tilzer, Co-Founder and Managing Partner at Accrual Equity Partners. “Together with our partners at Dansons Capital Group and Hydro Construction, we all share a belief that enduring businesses are built on trust, earned one customer at a time. We’re proud to build alongside this team as Shasta grows into a nationwide home services brand.”
The new ownership group brings more than 150 years of combined expertise in building, scaling, and optimizing service industry brands. Each company shares a faith-based approach to business grounded in stewardship, integrity, and care for the communities they serve. Shasta Pools’ brand will continue its community programs, including swim lessons, support for foster care, and initiatives serving first responders.
ABOUT DANSONS CAPITAL GROUP:
Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.
ABOUT ACCRUAL EQUITY PARTNERS:
Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit accrualequitypartners.com/.
ABOUT SHASTA POOLS:
Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.
ABOUT HYDRO CONSTRUCTION:
Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260831296303/en/
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