Category leader reports 24% year-over-year growth in August and 15% growth year to date

TAMPA, Fla., Sept. 22, 2026 /PRNewswire/ — RäFoods announced today that Wild About Sprouts, its category-leading fresh sprouts brand, delivered 24% year-over-year growth in August and 15% growth year to date.

“Our Living Nutrition strategy is not simply taking root. It is driving exceptional growth,” said Des Hague, CEO of RäFoods. “Even more impressive, Wild About Sprouts outpaced the growth of the other four leading brands in the category combined. That performance shows consumers are responding to products that bring together safety, nutrition and meaningful innovation.”

At the center of the brand’s growth is its proprietary COLD-GROWN® process, which took more than three years and millions of dollars to perfect. The process was developed to address the food-safety risks associated with traditionally grown sprouts while delivering a fresh, nutritious product consumers can trust.

“That investment is paying off,” Hague continued. “Our newest products are reaching store shelves and giving consumers bold, distinctive choices, including our Mediterranean Coastal Blend, Wellness Blend and Zesty Fuego. We also have more innovation on the way.”

RäFoods credits the brand’s accelerating growth to a comprehensive go-to-market strategy introduced earlier this year. The strategy brings together retail expansion, brand activation, social media and direct consumer engagement.

“We are seeing measurable results across the business,” said John Rota, chief marketing officer of RäFoods. “Our social media campaigns and consumer sweepstakes are building awareness, generating strong engagement and bringing new consumers into the category. When people discover what makes Wild About Sprouts different, they respond.”

RäFoods believes the brand’s performance also reflects a broader shift in consumer purchasing behavior.

“Price will always matter, but consumers are increasingly looking for differentiated products that offer real nutritional benefits,” Hague said. “Living Nutrition sits squarely at that intersection. We are committed to making healthier eating accessible, enjoyable and affordable, with several exciting innovations underway that will give consumers even more ways to bring Living Nutrition into their daily lives.”

ABOUT WILD ABOUT SPROUTS

Wild About Sprouts, a RäFoods brand, is redefining the fresh sprouts category through its proprietary COLD-GROWN® process and innovative mini-garden packaging. Its sprouts are grown without human handling and remain alive until consumers harvest them at home, delivering exceptional freshness, convenience, and nutrition.

With more than 30 million mini gardens sold and zero recalls, Wild About Sprouts is available through leading retailers across the United States. RäFoods is advancing Living Nutrition through biologically active, nutrient-dense foods designed to make healthier eating accessible, enjoyable, and affordable.

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SOURCE Rä Foods LLC