CHG Healthcare, the nation’s leading physician and advanced-practice provider workforce experts, today announced that Pete LaBore has joined the company as Executive Vice President of Sales Operations.
LaBore will lead the strategy to optimize and modernize the sales and recruitment operations, including implementing AI and technology enhancements. He will join CHG’s executive leadership team.
“As CHG continues to scale, having a seasoned leader in sales operations is critical, and Pete brings exactly that,” said Bill Heller, Chief Operating Officer. “He knows how to build brands by focusing on culture, teams, and operations, and he brings the kind of operational discipline and growth mindset that will help our organization scale even further. We’re thrilled to have him join our team.”
LaBore brings more than 20 years of experience scaling and transforming consumer, tech-enabled, and service businesses in the outdoor, apparel, and direct-to-consumer spaces. He most recently served as Chief Executive Officer of Christy Sports, where he led the company’s next phase of growth with a focus on customer experience, omnichannel expansion, operational excellence, and brand development. Before that, he served as Chief Operating Officer of Reformation and Backcountry, guiding both businesses through major growth and ownership transitions. Between operating roles, LaBore ran his own consulting practice, 5660 Consulting, and continues to serve on advisory boards for outdoor and consumer brands including Stio and PAKA Apparel.
“I’m excited to join CHG and bring an outside perspective to an industry that’s going through rapid transformation. My experience scaling consumer businesses provides a different lens on sales operations, and I’m looking forward to bringing some of that experience to CHG as we ultimately help healthcare organizations solve their staffing problems.”
LaBore’s appointment is the latest step in CHG’s ongoing effort to strengthen how it serves physicians, advanced practice providers, and the healthcare organizations that rely on them.
About CHG Healthcare:
As the nation’s leading physician and advanced practice workforce experts, CHG Healthcare connects physicians, advanced practice providers, and allied health professionals with healthcare organizations nationwide — helping deliver high-quality care to more than 20 million patients every year.
With more than 40 years of experience, CHG Healthcare and its family of brands deliver scalable, people-centered workforce solutions — from locum tenens and permanent staffing to technology and advisory services — and are recognized for industry-leading Net Promoter Scores and partnerships with the nation’s largest health systems.
Headquartered in Salt Lake City with offices across the country, CHG is recognized as a top workplace for its culture of care, growth, and purpose. Learn more at chghealthcare.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260923965700/en/
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